Joe Pavsek has a life-long attachment to the sea. He has surfed and dove in the Haleiwa area for over 30 years. He's had a diving boat in Haleiwa Harbor since 1975. He has worked on aircraft salvage recovery in Hawaiian waters. He was featured on television's "Let's Go Fishing" numerous times. He has also appeared on Japanese television. North Shore Shark Adventures was developed by Joe at the suggestion of his friends. In his other life, Joe is a private investigator and artist. His works are on display at galleries in Honolulu and Tahoe.